

Selling Your Home
our technique to selling for top dollar


Cramer & Co. LLC
Jodi M. Cramer
Breanna N. Cramer
Certifications and Recognitions



welcome
What’s the difference between selling your home or failing to do so? The details! We understand that selling a home in today’s market can be challenging. While the market can fluctuate daily, hundreds of homes are sold each week in our area.
Thank you for choosing to put your trust in us for the process of buying and/or selling your home. Every member of my team is committed to ensuring that ALL of your real estate needs are not just met, but exceeded! I’ve created this book for your convenience and we hope that it will be a valuable resource. While the entire process is outlined for you here, please know that I will be staying in constant contact with you throughout the process. Your experience will be unique and we will adjust our service according to your wants and needs. Our focus is on your complete satisfaction. With our combined experience of 20 years, Cramer & Co. will make your real estate process seamless and enjoyable! We look forward to serving you!
Cramer & Co. LLC

our team
Jodi M. Cramer
(505) 250-3096
Jodic21@hotmail.com
Hi Everyone, meet Jodi! Jodi and her family have been in Albuquerque over 25 years. As a past parent volunteer for Albuquerque Public Schools, She is very well-versed in all schools in the metro area. Jodi supports our local charity events , especially Run for the Zoo, which is volunteered by our local Realtors Association. Jodi gives every transaction personalized care, honesty, and always a smile from start to finish. "Welcome to the Land of Enchantment". Jodi specializes in representing her clients in the purchase and sale of single-family residences and income property within Albuquerque. Jodi truly love this area and prides herself on her knowledge of current transactions, school districts, neighborhood information, and related services, including mortgage, insurance and inspection information. She is dedicated to achieving results and providing exceptional service. If you are in the market to buy or sell a home, Jodi will put her 17 years of real estate expertise to work for you!
Meet Breanna Cramer, she's a local realtor here in the Albuquerque area. Breanna is native to the Albuquerque/Rio Rancho communities, she knows all the neighborhoods inside-out and can help you select the best home for your family’s needs. She was raised in a real estate family in Albuquerque, New Mexico. Breanna graduated from Anderson School of Management with a BBA and a concentration in marketing. She is dedicated to helping her clients find the home of their dreams. Whether you are buying or selling a home or just curious about the local market, she would love to offer her support and services. Breanna knows the local community — both as an agent and a neighbor — and can help guide you through our local market. With access to top listings, a worldwide network, exceptional marketing strategies and cutting-edge technology, she will work hard to make your real estate experience memorable and enjoyable.
Breanna looks forward to the opportunity to work with you. Please don’t hesitate to contact her today!
Breanna N. Cramer
(505) 554-8318
Breannancramer@gmail.com
Your name here | selling your home

Steps to Closing
01
before
listing
02
listed &
active
03
under contract
Cramer & Co. LLC | selling your home
eight

steps to success
01
05
Photography
print marketing
02
06
Response Time
Market Preparation
03
07
Online Placement
Social Media
04
08
active phone work
open houses

Cramer & Co. LLC | selling your home
vs.
01
phone
PROS
Over 95% of home buyers start their search online, so professional photography is imperative to selling a home! We hire a professional to come take the best pictures and they are all completely edited to make sure your home is shown perfectly!


Did you know homes with
professional photography...
Past Listings of Cramer & Co.


Cramee & Co. LLC | selling your home

Cramer & Co. Complimentary Staging
The importance of staging:
Past Staging Images of Cramer & Co.


Cramee & Co. LLC | selling your home

02
Preparing to hit the market

We advise on decluttering, making repairs / alterations that will help you gain financially. As well as show the home in it's best possible form.
Potential buyers want to feel like they can easily fit all their belongings and be well-organized.
Remember... First Impressions Last a Lifetime
Spacious: Rooms should appear spacious. Store any unnecessary pieces of furniture to allow for easy movement around the room and throughout the house
Cramer & Co. LLC | selling your home

important areas
Interior:



Clear all surface areas including tables, bookshelves & countertops of clutter
Remove all items around sinks and in showers/baths
every light fixture has working bulbs of the same color
Wash all windows and mirrors
Remove all pet related items and food
Take personal items off the walls
All laundry is either put away or hidden
Take all trash out
Move all sensitive paperwork and medication to a secure area
Cramer & Co LLC | selling your home

important areas
Exterior:



Mow both front and back of your lawn. Edge and blow away clippings.
Hide large trash cans
Pick up any pet "let behinds" in the yard
Wash all windows and clean screens
Touch up paint
Move any extra vehicles from the drive way
Display seasonal flowers and landscaping
Weed any flower beds
Clean front porch and secure any loose handrails
Cramer & Co LLC | selling your home
03
Online website distribution
TO GET YOU THE BEST RESULTS POSSIBLE!
Don't settle for just Zillow or Realtor.com
Realtor.com - Enhanced Show Case
Zillow.com - Premium Listing
Flex MLS
Targeted Online Campaign
Targeted Email Campaign
Social Media Post
Homefinder
Homes.com
Pro HomeSnap

Cramer & Co. LLC | selling your home

making the calls
Proactive Telephone Marketing- Fewer and fewer real estate agents are becoming skilled at the art of pro-active prospecting. A dirty little secret is that most agents fear rejection and that keeps them from picking up the phone and prospecting for their sellers. Agents like this rely on other agents working through the MLS to sell their listings for them.
We are constantly working toward the rank of Master Salesperson and receive constant coaching that helps them overcome self-limiting behaviors. What all of that really means is that our agents don't just sit back and passively wait for buyers for your listing to come to us, we fearlessly and proactively go find them.
We approach each call with
Confidence
Preparation
Enthusiasm
04
Cramer & Co. LLC | selling your home

05
Print Marketing
It is no longer acceptable for your real estate agent to just print and hand out the MLS stat sheet.
Here are our top 3 marketing pieces we can have printed with each listing.
01
02
03
Custom Property
Flyer
3-Part Custom Postcard
Campaign
Custom Door Hangers for canvassing the neighborhood



Cramer & Co. LLC | selling your home

06
Follow-Up
According to a study done by MIT, the odds of contacting a lead more than 5 minutes versus 30 minutes drops 100 times. From 5 to 10 minutes the odds decrease by 5 times. Is there any wonder why the average single agent misses so many opportunities to convert buyer leads for their seller?
Our team is trained and prepared to follow up immediately.
Cramer & Co. LLC | selling your home
07
Social Media
Strategy



Cramer & Co. LLC | selling your home
Open
Houses
TO GET YOU THE BEST RESULTS POSSIBLE!
We LOVE showcasing your home with an open house.
A lot of buyers like to look at a home without any pressure. This is what we call the "two step" buyer. Most the time they start the process by going to the open house first then follow up with a tour by their real estate agent.

08
How we prepare:
Cramer & Co. LLC | selling your home
why you should hire
Cramer & Co.
Communication is the key to positive relationships. To that end, we have a multi-faceted communication program with our Seller which HOLDS US ACCOUNTABLE to what we tell you we are going to do. All Sellers in the Custom Listing and Service Plan receive weekly updates on marketing, showing activity and feedback on their property via email.
Communication
Feedback buyers often give of homes that don't sell is that they couldn't envision themselves living in it given the current owner's choice of furnishings and any clutter or imperfections. We help to make sure this doesn't happen to you by utilizing our resources and trusted partners to complete any task deemed necessary.
Market Preparation
Innovative and Creative Marketing
We are consistently sharpening our marketing sword by taking the latest and greatest marketing courses and attending seminars that show you soon to be released software/ products.
We have been utilizing target marketing on the internet for over the past 5 years. (Youtube, Facebook, Instagram, Google) by doing so your home is seen and shown more.
Target Marketing
Cramer & Co. LLC | selling your home

Our Promise to You

1
We promise to tell you the truth about your property.

2
We promise to respect your confidences.

3
We promise to give you good advice.

4
We promise that you will understand what you’re signing.

5
We promise to follow through and follow up.
Cramer & Co. LLC | selling your home

Cramer & Co.
client compliments
We just sold our old place and found our new dream home, all thanks to Breanna and Jodi! These two are absolutely amazing. Right from the start, they were all about making things easy for us. They knew everything there is to know about the area, which really helped in both selling our house and finding the perfect new one. Breanna and Jodi were always there when we needed them - answering texts, calls, and endless questions without missing a beat. They made us feel like we were their only clients with how attentive and dedicated they were. Plus, their advice was spot-on, guiding us smoothly through the whole process. They genuinely cared about us and our search for the right home. They listened to what we wanted, and always had our back. We got a great deal selling our house and scored our dream home, all thanks to them. If you're looking for realtors who are super knowledgeable, responsive, and downright awesome to work with, you've got to check out Breanna and Jodi. They're the real deal, and we can’t recommend them enough. Seriously, they made what could’ve been a stressful time into a walk in the park. Thanks a ton, Breanna and Jodi!
”Jodi and Breanna helped me in getting the house inspected and following through with the inspector. Everything the inspector said to fix, they got it fixed. They gave me names of painters, etc as well."
"Jodi and Breanna were both very helpful, and provided me with the best service I could ask for. They made sure I was informed about what was going on every step of the way. They make sure to make you feel comfortable. I definitely recommend using them for any real estate transactions, buying or selling. "
Cramer & Co. LLC | selling your home
Notes: